Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts

Tuesday, June 23, 2009

Roadmap helps telecommuters deliver better output

Given the advantages that telecommuting offers, a large majority of companies have become much more open to experimenting with it. Not only does telecommuting save considerable sums of money for the organization in terms of office space and running overheads, but telecommuters are often much more productive, more motivated. and more likely to stick to their jobs in the long term when compared to regular become a way of life for many skilled employees, however managing and motivating telecommuting workers continues to pose some challenges for managers used to more, traditional working patterns.

Whether you have full time telecommuting employee as pert of your workforce or plan to offer part-telecommuting as an option to workers who would like to have more flexibility in their work schedule, effective management plays an important role in increasing the productive and motivation levels of your telecommuting workers. Here are some dos and don’ts.

Do provide telecommuters with proper technical, technological and logistical support to ensure that they are able to do their job effectively. Apart from structural support. a successful manager must ensure that telecommuters have a clear ”roadmap” to guide them. Since there is an absence of ream-time supervision and contact with employees in this kind of working arrangement, there is greater need for emphasis on clearly defined work objectives, timeliness, measurable outputs and expected performance standards.

Lack of focus can often be a big setback for telecommuting workers and clearly defined work objectives and timeliness are just what might be needed to get them back on track. Do trust your telecommuter. The very nature of telecommuting makes it impossible to micromanages the work of this employee. Manager used to close supervision of subordinates sometimes find this aspect unsettling. Rather then fretting about whether or not the employee is working eight hours a day as required, managers will find it less stressful and more fruitful to measure employee performance on the basis of the results delivered by the employee.

Do train your telecommuting workers. Even a little training can go a long way, particularly if the workers are unfamiliar with new technology. Familiarize telecommuters with appropriate technology and provide special handbooks or reference guides to help them use technologies and access information and expertise. Trained telecommuters are less dependent on support staff; are more productive and motivated when it comes to work.

Do communicate frequently and give appropriate and timely feedback on employee performance. it is also a good idea to set aside specific face time to ensure that there is some real time contact with the employee, which in turn builds and strengthens the relationship between the manager and the employee. Do consider appointing a mentor or coach for telecommuting employees to help them with career growth and development. An offshoot of this is the buddy system, which partners the telecommuter with one or more employees in the office, mitigating the feeling of isolation that often creeps in.

After the dos here are the don’ts. Don’t discriminate between your remote employees and your on-site workers. Their contributions are equally important and as a manager, you need to provide recognition for their accomplishment and have a clear career development plan for their growth and development. Don’t ignore sign of lack of ‘accountability’ in employees who are telecommuting. Laxity on the unresponsiveness or missed deadlines without proper explanation needs to be dealt with firmly.

Don’t ignore communication problem. Absence of real-time contact means that communication can often be misinterpreted and this when ignored, can below up into a full-scale conflict. Last but not least, don’t just see the telecommuting option as a way to save costs for the organization. Keep in mind that high standard of excellence and through this working arrangement if both the managers and telecommuters learn to share trust and work together in a harmonious manner.

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Wednesday, April 29, 2009

Importance of advertising in marketing

No products or services can make money without advertising. Mass production and mass distribution totally depend on advertising and publicity. Even a small products or services need a good advertisement to reach the heart of the customers. Marketing becomes simple and easy when it is associated with advertising sectors. Advertisement can tell numerous people about a product or service in the quickest time interval at the lowest possible cost. The real purpose of advertising is only one, viz, to sell something a product, a service or merely an idea through effective communication. Most of the advertising attempts to stimulate sales to all sorts of customers.

Only advertising can make aware of the entry of the new product in the market. In a simple sentence, ‘marketing is the backbone of modern national and international marketing’. Many amenities like refrigerators, motorcars, cameras, T.V., V.C.R., vacuum cleaners and other appliances are sold in mass markets at very reasonable prices much lower than the prices at which they are initially introduced in the market. Modern advertising informs, guides, educate as well as protects buyers, so that they can buy intelligently and raise their standard of living.

Advertising alone can create mass markets for products and can obviously fill the customer needs and desires. A good advertisement has ling life. It can attract attention of various people. Most of the advertisements have general and wide appeal. However the advertisement, it serves good to the society. Today advertising becomes more fashion that ever before. Advertisement is really a wonderful means of mass communication for creating market in the society.

The advertisement should be clear, simple, short and attractive to hold attention of the people. It should reflect the contents of advertisement and guide the prospects properly. It may show a promise or reward and induce prompt action. In the marketing program of a business firm, advertising is a reliable tool supplemented by salesmen-ship and sales promotion.

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Friday, April 24, 2009

Essentials of good advertisement

Advertising is a form of mass communication. It is generally paid by a sponsor (seller) who wants to communicate about his product or service to his customers. Advertising appears in the recognized media, such as newspapers, magazines, radio, television, cinema film, outdoor hoardings and posters. It is very useful to create maximum interest and provide adequate knowledge of the new product when the innovation is being introduced in the market. It is very helpful to the people all over the world. It is because they are able to gather information on any new products only from advertising.

It is essentially one-way means of communication. It can help to introduce a new product quickly. Repetition of advertisements can take in to the heart of people more effectively. The real purpose of advertising is only one to sell something a product, a service, or merely an idea through effective communication. But the advertisement should be very attractive and effective to touch customer’s heart.

A good advertisement should convince the society without any queries. It must have the right message and communicate through a right media. It also must reach the tight people and prospects and at the right time and at the right cost. Good slogan can help convince the basic worth of the product or service. But it should be fundamental sales argument for product or service, which is usually expressed in few words. It should be original and remarkable. A good advertisement should contain the brand name and name of the company. The mind-blowing slogans are the secret of success for many companies.

Each advertisement must be a unique selling proposition, invoking maximum force of persuasion to convert prospect in to a customers. Repetitive advertisement can build up strong and enduring impression on the customers and help to create favorable brand image of the product. Public must be induced cleverly to look, like, learn and buy the advertised products. One should not always go beyond with advertised products without any execution.

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18 siddhas

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