Advertising is a form of mass communication. It is generally paid by a sponsor (seller) who wants to communicate about his product or service to his customers. Advertising appears in the recognized media, such as newspapers, magazines, radio, television, cinema film, outdoor hoardings and posters. It is very useful to create maximum interest and provide adequate knowledge of the new product when the innovation is being introduced in the market. It is very helpful to the people all over the world. It is because they are able to gather information on any new products only from advertising.
It is essentially one-way means of communication. It can help to introduce a new product quickly. Repetition of advertisements can take in to the heart of people more effectively. The real purpose of advertising is only one to sell something a product, a service, or merely an idea through effective communication. But the advertisement should be very attractive and effective to touch customer’s heart.
A good advertisement should convince the society without any queries. It must have the right message and communicate through a right media. It also must reach the tight people and prospects and at the right time and at the right cost. Good slogan can help convince the basic worth of the product or service. But it should be fundamental sales argument for product or service, which is usually expressed in few words. It should be original and remarkable. A good advertisement should contain the brand name and name of the company. The mind-blowing slogans are the secret of success for many companies.
Each advertisement must be a unique selling proposition, invoking maximum force of persuasion to convert prospect in to a customers. Repetitive advertisement can build up strong and enduring impression on the customers and help to create favorable brand image of the product. Public must be induced cleverly to look, like, learn and buy the advertised products. One should not always go beyond with advertised products without any execution.
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